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Our Story - Why we call ourselves "The Vital Few"

Thursday, July 11, 2019   /   by Barry Owen

Our Story - Why we call ourselves "The Vital Few"

As we conduct the grueling task of rewriting virtually ALL of the content on our site, we're keeping y'all "in the loop" with our progress.

ALL of this content is FREE.


Our "About" page is appropriately named "Our Story" and is below including some links with more information about our Mission and Philosophy.

In the coming few days, we will be adding pages to the site . . . A comprehensive Guide for Home Buyers . . . and another for Home Sellers. Both of these are, indeed, comprehensive . . . detailed "walkthroughs" of the entire process.

Of course we, The Vital Few, would be tickled pink if you were to choose to work with us when you buy or sell a house anywhere in Middle Tennessee.

Our Story

An independent residential real estate sales firm that supports member agents in building and growing consistently productive niche businesses as they enjoy the healthy life rhythm they want and deserve.
Since conception mid-June 2010 with a 90 day gestation period and an oh-so-magnificent birth September 14, 2010, We have created FAR more than “Just another residential real estate sales firm” . . . Everything we do has its own unique story and meaning for our “Vital Few” members.
Founded by Principal Broker Barry Owen, Pareto Realty offers a tasty blend of high technology, innovation, and performance oriented training & consulting in a superior (FUN) office environment – never taking our eyes off the fundamental Rhythm of “Live, Work, & PLAY”
Our namesake derives from the Pareto Principle AKA The 80/20 rule and The law of the VITAL FEW which states: “For many (most) events, roughly 80% of the effects come from 20% of the causes. in 1906, Italian economist Vilfredo Pareto observed that 80% of the land in Italy was owned by 20% of the population. It is a common rule of thumb in business; e.g., “80% of your sales come from 20% of your clients.”
Pareto Realty is home for “The Vital Few Real Estate Sales Professionals”.
Strategy for success:
Every minute of every day, our Team is thinking about ways we can improve our service to our clients. We are, indeed, a team with a common goal . . . for ALL of us to succeed because we know that each individual success benefits all of us. We are not “just another real estate firm” because this mindset begins with Broker/Owner Barry Owen whose commitment is to serve our agent members through perpetual innovation, coaching and training, and appropriate growth.
Pareto Realty’s mission is to have a “Vital Few Niche Specialist” in virtually every sub-market of Middle Tennessee. We focus on building the productive success of each and every one of our members rather than the quantitative number of agents in our firm. Our most important “Vital Sign” is the percentage of agents who close a house each month . . . and the goal is 80% (Most firms track @ 20%).
On the surface, our business model appears to be Traditional . . . not so much!
Having affiliated with 5 Real Estate Firms prior to Launching Pareto Realty (3 Independent Family owned, 1 Regional, and 1 LARGE National brand) in his first 15 years as a REALTOR, Barry had distinct “Likes” and “Dislikes” about each of those firms. Barry wondered if he could create a business model that included ALL of the “Likes” and NONE of the “Dislikes”
The result is a fair and easy to understand compensation model with very generous “perks” for members who consistently sell houses. The minimum required level of production is simply “Sell one house each and EVERY month!”

Mission & Philosophy
Commitment to our clients 
Networking in "The Board"
Fair Housing Declaration
Agency - The role of the REALTOR - Insuring you get the representation you deserve.

Licensed Real Estate Sales Professionals . . . When you are ready to learn more, click this link to schedule your confidential meeting with Barry so we can connect and discover if we’re right fits for each other.

Why Join Pareto Realty?
Let’s connect!
Barry Owen
CEO - Strategist - Principal Broker


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